Lance Francisco
China
Lance Francisco is an art director and designer based in Shanghai with 10 years of experience under his belt. His career started in the Philippines and it eventually lead him to Shanghai. Lance’s exposure to various multinational and global accounts has honed his skills in providing his clients creative and successful 360 marketing solutions. He has created campaigns for numerous notable brands such as Pepsi, Snickers, Castrol, Greenpeace, Bose, and Netflix, which have been recognized in international award shows like The One Show, Clio, Spikes Asia, AdStars, and Effies APAC. He has also won two major international young creative competitions. He won a Cannes Young Lions competition hosted in partnership with Google in 2017, winning over 100+ entries across the globe. And because of that, he was chosen by Google as their Cannes Young Lion representative for film in the same year. And in 2019, as a representative of the Philippines, his team won bronze in the Cannes Young Lions digital competition - besting over 47 of the top tier young creative teams around the world. His work is a testament to his ability to transform brands and inspire global audiences through visionary creativity. Access Lance Francisco Newsroom
Featured Designs
Lance Francisco
Visual Identity
Base is a Singaporean brand redefining Chinese religious goods with a modern yet culturally rooted identity. Inspired by Chinese knotting, the logo weaves tradition and contemporary design, subtly incorporating the letter B. Repetitive patterns symbolize generational continuity, while a refined black, red, and gold palette reflects spirituality and prosperity. Through cohesive branding and thoughtful packaging, Base ensures tradition remains relevant for future generations.
A' Graphics, Illustration and Visual Communication Design Award - Bronze (2025) - Access Lance Francisco Visual Identity Press Kit
Lance Francisco
Pet Accessory Set
At Leash is designed for pet owners who appreciate both functionality and personalization. Featuring perforations for attachable charms, it allows for easy customization. Made from durable materials in refined color options, it balances practicality with a modern aesthetic. The wide design enhances comfort and stability, while the snap buckle ensures secure and effortless use. More than just an accessory, At Leash offers a way to make daily walks uniquely expressive.
A' Pet Care, Toys, Supplies and Products for Animals Design Award - Bronze (2025) - Access Lance Francisco Pet Accessory Set Press Kit
Lance Francisco
Packaging Design
Kurimu's ice cream packaging design reflects Japanese minimalism, featuring simple and playful illustrations for each variant. This integration of traditional and contemporary elements achieves a balanced aesthetic, showing both tradition and modernity through the packaging design. This packaging gives a nod to Japanese culture, aesthetic, and craftsmanship to quality.
A' Packaging Design Award - Bronze (2024) - Access Lance Francisco Packaging Design Press Kit