Haiwen YANG
Hong Kong (China)
She had rich experience before becoming a industrial designer. She never forget her original aspiration - aspiring to become a good industrial designer. Access Haiwen YANG Newsroom
Featured Designs
Haiwen YANG
Brand Identity
The design reshapes Anlan identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern iterated from the letter A blooms a new gesture to interpret the meaning of beauty. The purple color as branding main color is brave and bright. Designers hope new identities change the inherent perception of women beauty brands and lead to a more independent feeling.
A' Graphics, Illustration and Visual Communication Design Award - Iron (2023) - Access Haiwen YANG Brand Identity Press Kit