Parham Elahi Doust
United Arab Emirates
Parham Elahi Doust is a multidisciplinary designer and founder of MODAM Section, a Tehran-based design practice working across architecture, product, and cultural design. With a background in architecture and anthropology, his work explores the interaction between material, emotion, and user behavior. His projects range from residential architecture to experimental packaging and furniture, often produced through hybrid craft-industry methods. He has collaborated with social institutions, local workshops, and independent businesses to develop context-sensitive solutions. His design approach centers on cultural literacy, sensory engagement, and sustainable material strategies across diverse formats and audiences. Access Parham Elahi Doust Newsroom
Featured Designs
Parham Elahi Doust
Floor Lamp
Who rides a Vespa eats apple (Chi Vespa mangia le mele). This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. So it belongs to all those deconstruct. Hypnoss Dna is from scrap Italian motorcycles and becomes alive again and is given the chance to continue its journey in another form including the whole steering wheel and its odometer with an individual number of kilometers passed. As they lit up the way home, now this motorcycle can light up the home.
A' Lighting Products and Fixtures Design Award - Bronze (2022) - Access Parham Elahi Doust Floor Lamp Press Kit
Parham Elahi Doust
Packaging
Sorkhab Brow Soaps are made out of vegan and animal cruelty-free ingredients. For that reason, they wanted to make sure that the packaging also resonates with the nature of its content and that is why they chose wood as their main material. The smooth outlines of the package may catch the buyers' attention, even more. The product inside (soap) is made out of 100 % vegan materials, its package also conveys the fact that it is eco-friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other.
A' Packaging Design Award - Iron (2022) - Access Parham Elahi Doust Packaging Press Kit